Anyone who understands the basics of a
good social marketing strategy understands that it impossible to envision
social media without Facebook. One of the ways that people measure popularity
on Facebook is by counting ‘Likes’. Especially if you are starting a new
campaign it may seem appealing to buy these Likes, you have probably seen many
of those offers come by already. Companies promise to get your business or
event 10,000 Likes for a small fee, and as a result your company or event seems
popular.
When it comes to Search Engine Marketing, I have you covered on all stages, presenting you with customers who are ready to buy.
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Analytics Blog: Automate Google Analytics Reporting using Google A...: Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet. Once the data is inside a Google Sprea...
Time to rethink the video marketing strategy
When looking at the recently released U.S.
Online Video Rankings for July of this year, it is obvious that there are some important
trends visible for those who know how to find them.
Tonight We Tanqueray promotion crossing platforms and blending beautifully
When it comes to gin, most people
consider it a ‘love it or hate it’ type of drink. Few people order gin simply
to try it. The drink does not have the popular and stylish marketing behind it
that both tequila and vodka do – but Diageo is aiming to change that with its
Tanqueray London Dry gin brand.
A global promotion launched under the
push ‘Tonight We Tanqueray.’ The promotion does not merely consist of promoting
the dry gin, but rather an entire atmosphere that promotes musical, film, and
fashion platforms. Diageo aimed to spend almost $25 million on three major
markets alone (Spain, the United Kingdom, and the United States)
Starting
the night off right
Tanqueray London Dry gin has a history
of more than 175 years and is one of the world's most award-winning white
spirits. Though Tanqueray is already the most imported gin in the United States
and known for its red emblem and iconic green bottle, Diageo is forced to admit
that Tanqueray may not be the first thing that people think about when they imagine
‘a night on the town’. The new campaign invites users to start the night right
and positions Tanqueray as the beverage to set an overall mood for the evening.
This means that Tanqueray is not just presented an alcoholic drink, it is an
experience, it is a state of mind that Diageo is selling.
Mobile Access Continues To Grow And Attract More Users
If there is one word that any marketing
specialist should keep in mind when it comes to their social marketing strategy,
the word is mobile. Though the news should
not come as a surprise to anyone who has been paying attention, recent reports
from analyst Comscore confirmed that more users are using their smartphones for
gaming and social purposes.
Intel and Toshiba breaking ground with their social movie marketing strategy
Toshiba and Intel are using a new video
series to promote their product, a video series that allows their fans (that
have to use Facebook) to shape the star and the plot of their cinematic
experience, an interesting and innovative movie marketing strategy indeed.
Nike planning to tweet ads during Olympics
Nike is basing their social marketing
strategy for the summer around the belief that people are going to be avidly
tweeting during the London 2012 Summer Olympic basketball games. Nike's Jordan
brand is planning a series of promoted tweets that are going to pertain to the
current discussion on Twitter. Every time the Team USA men's basketball team takes
the court, the brand is going to have real-time comments directly related to
the game in progress. The ads are set to include links and brand content.
Do not forget about Bing
It has become somewhat of a running joke
for those that consider themselves 'internet savvy' – the discussion between
Google search and the Bing search engine. Most complain that Bing simply does
not produce the type of desired results that Google's algorithm does. However,
if you were developing a PPC marketing strategy from scratch nowadays, you would be foolish to ignore the
potential that Bing has.
Company Response Rates On Facebook Vary
The stronger the connection with a
product, the less it seems brands are willing to interact with their consumers
on Facebook. SocialBakers, a social media measurement firm, has shown that finance,
airline, and telecom businesses have much higher social media response rates
than alcohol, automotive, and electronics brands do.
YouTube aiming to connect video creators directly with advertisers
YouTube is looking to expand its industry
by drawing in small businesses – they are doing so by introducing a new
platform. This new platform is aimed at directly connecting advertisers with
YouTube video creators. They have labeled it the 'Video Creation Marketplace'. The
premise is to help potential advertisers find YouTube partners that would best
suit their needs for their product, service, or message.
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