Even though the service is not due to
launch until later this summer, there is a lot of buzz about it already. This
of course is great news for any small business owner. YouTube aims to make a
business's marketing strategy much more
cost-effective. It takes the research out of the equation.
Partnerships are not new. Brands have
previously worked with popular video celebrities. Garnier being a prime example,
having worked with popular video producers such as MysteryGuitarMan and Zem
Joaquin. However, the new marketplace is sure to open up business not only for
video creators, but for smaller businesses as well.
Research has already demonstrated that
video improves click through rates in a major way, and to be associated with a
quasi-celebrity on YouTube would only improve the chance of click through rates
going up. Combining business with the
largest video library on the Internet sounds like a marketing success no matter
how we look at it. It is a great idea that should ultimately provide smaller
companies with a lot more exposure. We cannot be certain how it is going to
play out until we see it in action later this summer, but it should be good.
