Facebook took the design of its newsfeed
and made a few changes, the most important one for marketers being that posts
are now much larger. In fact, pictures included in the posts (which would show
a product or the logo of a brand) are now twice the size than what they were
before. This means that brands that are paying for space generate more visual
exposure. Even though advertisements have been around the Facebook newsfeeds
since the end of 2011, this is the first time that they have gotten this much
exposure.
The question that needs to be asked is
‘how much is too much?’ Just last week, there were already reports that a
number of users were becoming ‘tired’ of Facebook and did not spend as much of
their time on the social networking site anymore. Are increasing advertisement
sizes going to lead to resentment or are users simply going to accept them as
they have with just about any change Facebook has implemented over the last
three years?
While it remains to be seen if it generates
extra income or clicks, marketers are certainly going to be intrigued by
anything that allows them more exposure.
